Built on Experience. Driven by Growth
Reach was founded with one clear purpose: to help Lebanese factories and local producers expand, succeed, and compete in challenging markets.
With decades of experience in sales, distribution, and market development, our team understands the realities of the Lebanese market and the opportunities hidden within it.
Michel
Michel is a highly experienced sales professional with more than 35 years in the Lebanese market. His expertise spans food and beverages, tobacco, and FMCG products, building strong relationships and extensive market knowledge across Lebanon.
Nicolas
Nicolas brings international and regional sales experience from Lebanon and South Africa. His background includes food and beverages, automotive, spare parts, and tobacco industries, with a strong focus on business growth and market expansion.
Together, they created REACH to bridge the gap between high local production capacity and limited distribution capabilities.